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Facebook Update Lets Brands Tag Other Pages in Posts

Facebook announced a news feed update on Tuesday that may extend a brand’s reach.

Now when a Page tags another Page in a post, that update may be seen by people who like or follow the tagged page. This feature has existed for a while for personal pages, but Facebook is just rolling it out now for brands.

This might seem like a great opportunity to take advantage of pages with huge followings for a chance to capture some of their audience. Tag Katy Perry or Disney in your post and get in front of their 50 million fans? Yes please! I can already imagine the abuse of this tactic! And so did Facebook. The pages and content have to be relevant to one another to appear in the non-followers news feed.

Brands can take advantage of this new feature by writing engaging content and tagging pages relevant to their stories. This way your updates have a chance of being seen by people that might be genuinely interested in your brand! Well played Facebook.

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2 thoughts on “Facebook Update Lets Brands Tag Other Pages in Posts

  1. Well played Facebook indeed! But… We’ll see how it goes, as you said it’s the perfect opportunity to abuse this new feauture. And who knows if the tagged person/organization won’t get finally get tired of being tagged for all kind of businesses and the like all the time!

    Posted by Jamermi | February 27, 2014, 7:25 pm

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